Dolce&Gabbana

Italian Zest

GAME DESIGN UGC

Dolce&Gabbana

Italian Zest

GAME DESIGN UGC

Dolce&Gabbana

Italian Zest

GAME DESIGN UGC

Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.

Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.

Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.

Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.

From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.

From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.

From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.

From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.

We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.

We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.

We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.

We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.

Personalized social assets.

Personalized social assets.

Personalized social assets.

Personalized social assets.

Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.

Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.

Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.

Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.

A global web & retail launch. #italianzest

A global web & retail launch. #italianzest

A global web & retail launch. #italianzest

A global web & retail launch. #italianzest

Join the

playground

229 Rue Saint-Honoré

75001 Paris

Place des Quinconces

33000 Bordeaux

Join the

playground

229 Rue Saint-Honoré

75001 Paris

Place des Quinconces

33000 Bordeaux

Join the

playground

229 Rue Saint-Honoré

75001 Paris

Place des Quinconces

33000 Bordeaux

Join the

playground

229 Rue Saint-Honoré

75001 Paris

Place des Quinconces

33000 Bordeaux