Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.
Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.
Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.
Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.




From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.
We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.
We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.
We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.
Personalized social assets.
Personalized social assets.
Personalized social assets.
Personalized social assets.
































Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.
Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.
Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.
Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.








A global web & retail launch. #italianzest
A global web & retail launch. #italianzest
A global web & retail launch. #italianzest
A global web & retail launch. #italianzest
LEARN MORE
LEARN MORE
Join the
playground
229 Rue Saint-Honoré
75001 Paris
Place des Quinconces
33000 Bordeaux
Join the
playground
229 Rue Saint-Honoré
75001 Paris
Place des Quinconces
33000 Bordeaux
Join the
playground
229 Rue Saint-Honoré
75001 Paris
Place des Quinconces
33000 Bordeaux
Join the
playground
229 Rue Saint-Honoré
75001 Paris
Place des Quinconces
33000 Bordeaux


