Zadig&VoltaireThis Is Us!
We turned the launch of Zadig & Voltaire’s genderless fragrance, This is Us!, into a social media event.
Featuring the scent’s enthusiastic name, we designed a custom Instagram filter that felt as strong and inclusive as the product itself.
Inspired by analog photography and dreamy Polaroid colorways, users shared photos with friends and followers all over the platform.
We share one spirit, one soul, one blood. We are a tribe.