YSL BeautyLibre l'Eau Nue
We took the Libre bottle out of the store and put it in the street. In 3D. Across two continents.
For the launch of Libre l'Eau Nue, YSL Beauty asked us to bring the fragrance to life in urban space by using 3D visuals inspired by the brand's international campaign with Dua Lipa.
The campaign rolled out across more than five major cities in China and in New York, on screens up to 150 metres wide, using 3D anamorphic illusion to pull the bottle out of the screen and into the city. The kind of thing you stop for.
Libre. Literally.