YSL BeautyDare to Be Bold
See how we helped revitalize new and classic skincare lines, empowering women to hack products and dare to take chances every day.
To keep YSL part of the conversation all year round, we developed 15 editorial moments to keep the pages fresh and memorable.
We created a glowing social media presence for YSL Skincare’s three iconic lines. Each one targeted a different audience, with looks ranging from gilded luxury to youthful on-the-go.
Step up social content.
Throw your rulebook out the window, YSL is all about edge. We took their brand to the next level with bold tutorials, product hacks, and editorial videos to surprise and inspire.
No matter your style, there’s a YSL Skincare line for you. We worked to bring personality to each brand, making YSL feel attainable for every woman in every market.
The new gold standard.