The next generation takes over the estate.
The wine is world-class. We make the label, the site and the film say so.
Like Château Canon
We build brands, campaigns and content for Chaumet, Château Latour and YSL Beauty. Now we do it for American founders ready to play premium.
Brands usually call us at one of these moments. The product is ready, the outfit isn't quite.
The wine is world-class. We make the label, the site and the film say so.
Like Château CanonNow you sit between two Paris houses. We make sure you hold your own.
Like YSL Beauty, Nina RicciIt sells. We make it the jar people reach for first on a crowded shelf.
Like St. DalfourFrom now on you're compared to Place Vendôme. We know the neighbors.
Like Chaumet, Girard-PerregauxOne brand, many markets. We keep the same swagger from Brooklyn to Berlin.
Like VenumFrom the New York subway to Tourneau windows, five brands already run our work on American soil.
New York subwayA campaign across the New York subway that made refurbished tech look like the joyful choice.
Sold across the USAn American group that still makes its fruit spreads in France. We rebuilt the brand from the film to the Shopify store, and we still shoot and run their content today.
US launchThe international launch of their American football and motorsports lines. We made the film.
In Tourneau storesAn international campaign, carried into the windows and counters of Bucherer and Tourneau.
Launching soonAn American family supplement brand, rebuilt from the logo to the bottle.
The Paris houses we work for, and that you'll be standing next to on the shelf.
Saint-Émilion Premier Grand Cru Classé. Naming, film and site. The one to look at if you make wine in Napa.
A 360° walk through 12 place Vendôme. Naming, writing and interactive film.
A fragrance campaign shot in Colombia and rolled out market by market.
An anamorphic 3D billboard for the launch of a new Libre.
No relay race between four agencies. The people who write your strategy are on set, and they're still around when the posts go live.
Positioning, naming, brand platform, launch plans. The thinking that makes the rest easy to say yes to.
Identity, packaging, guidelines, and copy that reads well in English and en français.
Campaigns, product, still life, brand films. Directed by us, wherever the story is.
Sites, Shopify, launch experiences, and your social media run month after month, community included.
A tight crew, a local fixer and a director who's done it before. You pay for the shot, not the entourage.
A Paris apartment, a Sonoma vineyard, a gym in Brooklyn. We go to the product, or ship it to us when that's smarter.
Our campaigns rarely go out in one country. We plan every shoot for each market and each format it has to live in.
A senior team with no layers in between keeps the budget on screen, where it should be.
Small senior team, short loops, no account managers relaying messages. You can start with one project and keep us for the long run.
Twenty minutes on Zoom with Nicolas or Maxime. We'll have done our homework on your brand.
A clear strategy and a couple of creative routes, with real visuals. Something to react to, not a slideshow of mood.
Shared Slack, a weekly Zoom, reviews on Frame.io. After launch, we can run your content and social every month.
Six hours apart, and it works for you. We work while you sleep.
In advertising since 2012. TBWA\Paris on Hermès, Paco Rabanne and Air France, then AKQA, producing Google's work in France. Co-founded Goodkids in 2017 and launched Back Market in New York. He's the one you'll speak to first.
In advertising since 2012. TBWA\Paris on Adidas, beIN Sports and Vichy, then Goodkids since 2018: YSL, Shiseido, Nina Ricci, Issey Miyake, the Venum launch film. Every quote, schedule and crew goes through him, so the budget ends up on screen.
Around us, the same art directors, writers and developers we've worked with for years, picked for each project.
Less than you'd think. Our afternoon is your morning, so live calls happen between 9am and 1pm Eastern. The rest of the time the work moves while you're offline.
Yes. American copywriters write or review every line that goes out in English.
Yes. We come over and direct with a local crew. Sometimes it makes more sense to ship the product to France, and we'll tell you when.
You do, once it's paid. It's written into the contract.
A standard MSA and a statement of work for each project. We invoice in US dollars and you pay by bank transfer, like any other vendor.
A few lines on the brand and what's next. We read everything, then set up a call with one of us. On y va?
We reply within 24 hours. Calls 9am to 1pm Eastern, 6am to 10am Pacific.
Thank you. We'll reply within 24 hours, from Paris.
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