NARSAwake your Senses
Rediscover your love of Orgasm with the arrival of NARS new collection based on the cult classic, both online and in real life.
To build on the legacy of this beloved and iconic collection, NARS launched a provocative pop-up in London where visitors could experience Orgasm firsthand.
Working closely with the retail and digital teams, we developed an immersive online experience to complement the physical pop-up. Four explosive rooms that tease your senses.
So many ways to win...
Each room was dedicated to a different sense: sight, touch, hearing and smell. Once fully experienced, visitors were rewarded with a chance to win a limited edition palette.
This sensuous pop-up was live for a month in London’s Brick Lane while the online experience extended the heat to the rest of Europe.