Dolce&GabbanaItalian Zest
Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.
From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.
Personalized social assets.
Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.
A global web & retail launch. #italianzest
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