BackmarketLess Waste, More Joy
A colorful, rich, and original campaign to present BackMarket's joyful revolution in the American market.
In the US, "refurbished" products aren't as desirable as brand new ones. So we created a visual identity to signal BackMarket's quality and vibrance.
A bright palette and eye-catching illustrations by Valeria Potaichuk brought joy to NYC's gloomy November streets.
Made to last.
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