Air FranceChat with Lucie
Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience.
Knowing 2⁄3 social media users don’t have a specific destination in mind when booking a holiday, Lucie offers a conversational experience for finding the perfect trip.
With pleasure being at the centre of Air France’s 2018 communication strategy, we created a colourful figurative campaign to support the launch of Lucie. The holiday search reinvented.
A modern and spirited campaign.
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